Do you need targeted professional development?

How We Help

Coaching Processs Workplace Coaching Executive Coaching
Coaching Process

Our team of coaches have supported clients from all Australian states; Perth, WA; regional WA; Malaysia; Indonesia; Japan and India to achieve professional growth through coaching.

But that is not enough for the coaches of AFC;  an effective workplace coach requires not only experience, but a diverse range of skills, a broad knowledge and an ever-growing toolkit.

We also possess significant knowledge in:

  • Psychological knowledge,  including an understanding of personality, motivation, learning and behavior change, adult develop-mental theories, stress management, emotional intelligence, feedback, gender differences, and social psychology.
  • Business acumen, including an understanding of basic business practices and financial concepts, management principles and processes, strategic planning, information technology, global business dynamics, and human resource management.
  • Organizational knowledge, including an understanding of orga-nizational structures and functions, organizational design, organizational culture, team effectiveness, leadership models, systems theory, consulting theory and practices, business ethics, and leadership development.
  • Coaching knowledge,  including an understanding of executive coaching models and theories, coaching competencies, specific coaching practices (such as managing confidentiality, assessment, goal setting), various roles of a coach, coaching research, the history of coaching, and developing oneself as a coach.


Our toolkits also include certifications in highly validated tools such as:

  • Belbin Team Roles
  • Human Synergistics LSI
  • EQi 2.0 Suite including leadership and 360
  • The Leadership Circle
  • Genos Emotional Intelligence
  • Myers Briggs Type Indicator
  • Extended DiSC
  • Hogan
  • Change Style Indicator
  • Centre for Creative Leadership “Skillscope” and “Benchmarks” 360 suite

We offer multiple coaching modes

For individuals with targeted development needs.

To assist individuals with applying learning within their own environment and context.

Assisting leaders untangle complex issues that are barriers to execution of strategy and achieving operational goals.

We act as the valuable “third voice” in challenging teams to align their personal goals to obtain team effectiveness.


Change is crucial for organisations to survive and all of us have different ways of adapting; often the best practice is individualised assistance and our team are change experts.

KC v7
Kylie Cutten​
Shirley Anne Fortina
Shirley Anne Fortina
Ron Kemp Coaches, facilitators
Ron Kemp
Karen Schwenke
Karen Schwenke
Doug Watson
Doug Watson
Phil Haberland
Phil Haberland